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Oct 16, 2024

Advertising & Marketing Tips Archives - Gifts & Decorative Accessories

With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. Buyers

With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. Buyers today are no longer swayed by the hard sell—they seek value, insights, and solutions that address their needs. So, how can your business craft a content strategy that not only reaches your target a[...]

In the ever-evolving world of digital marketing, Google has once again adjusted its stance on third-party cookies.

During times of economic uncertainty, there is increased pressure on budgets and a need to do more with less. This can sometimes lead advertisers to pull back. There is no denying the challenges business leaders face during times of economic uncertainty; however, economic uncertainty also creates significant opportunities for businesses to become more productive, more innovative, and capitalize o[...]

Multi-channel advertising refers to the practice of promoting products, services, or brands through multiple channels or platforms simultaneously. The goal of multi-channel advertising is to engage with your target prospects & customers (your audience) across various touchpoints. By utilizing multiple channels, advertisers can reinforce their message and connect with their target audience at d[...]

The Modern-Day Marketing Checklist: Key Considerations for B2B Companies in 2024In the ever-evolving landscape of B2B marketing, creating a cohesive omni-channel strategy is paramount to reaching your target audience effectively. By incorporating various tactics across multiple channels, B2B companies can amplify their brand presence and engage potential clients on multiple fronts. Here’s yo[...]

In the ever-evolving world of marketing, data has emerged as the driving force behind successful campaigns. With 55% of Internet traffic blocking third-party cookies today, the spray and pray approach of third-party cookies / third-party data is no longer sufficient. To set up the most effective marketing campaigns, business executives are centering their marketing campaigns around first-party d[...]

In the dynamic realm of online advertising, a seismic shift is underway as Google charts a course to block all third-party cookies on its Chrome web browser by early 2025. Chrome, making up 77% of market share, is following in the footsteps of Apple's Safari and Firefox. This move marks the official end of third-party cookies across major browsers, prompting a fundamental reevaluation of digital m[...]

Sponsored or co-branded emails are a popular marketing tactic for Gifts & Decorative Accessories manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.