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Mar 14, 2023

Africa's largest made

By AV Magazine in Digital Signage and DOOH, MEA May 22, 2023 0 Alpha &

By AV Magazine in Digital Signage and DOOH, MEA May 22, 2023 0

Alpha & Jam's Maslow, which is more than 800 sq metres and is the first true 4K digital billboard in Nigeria, is expected to redefine how out-of-home campaigns are undertaken in Africa.

Media company Alpha & Jam has unveiled the largest 3D digital billboard in Africa.

Maslow – which at more than 800 sq metres is slightly bigger than the Piccadilly Lights display in London – is the first true 4K digital billboard in Nigeria.

The billboard is visible to an estimated 800,000 people per day, including pedestrians and car passengers, as well as people flying in and out of Lagos's Murtala Muhammed International Airport.

Alpha & Jam's chief executive, Samuel Ajiboye, told Pulse Nigeria: "The introduction of the 3D LED board is evidence of our commitment to innovation and attention to providing value to our clients.

"Alpha & Jam is thrilled to be at the vanguard of this cutting-edge development and a new age in African advertising. We are innovatively working to redefine the consumer and brand experience."