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Google to Roll Out New AI Tools for Advertisers, Marketers

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Aug 07, 2023

Google to Roll Out New AI Tools for Advertisers, Marketers

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Google is rolling out new artificial intelligence tools to help marketers create advertisements, seeking to expand its use of AI in products and capitalize on the growing demand from business for the emerging technology.

The company said advertisers would soon be able to run ads on its popular search engine that are created using generative AI, software that can spin up text and images from a simple prompt. Marketers also will be able to draw on text from their product landing pages to create ads, and use Google's tools to automatically generate slogans and product descriptions that are more relevant to customer search queries, the company said.