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Jul 20, 2023

Introducing Velocity by Momentum Commerce, A Comprehensive Amazon Insights Platform

News provided by 07 Jun, 2023, 10:00 ET Share this article - Innovative Approach

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07 Jun, 2023, 10:00 ET

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- Innovative Approach to Actionable Amazon Sales, Market Share & Digital Shelf Insights Provided in an 'All-You-Can-Eat' Consumption Model at a Fair Price -

BOSTON, June 7, 2023 /PRNewswire/ -- Momentum Commerce, a modern digital retail consultancy, today announced the launch of a brand-new Digital Shelf Analytics (DSA) platform designed for data-driven brands looking to compete at the highest level on Amazon.com. Velocity by Momentum Commerce builds on the array of free, well-known Amazon Insights utilities Momentum Commerce has offered for years.

The new platform offers brands a full suite of competitive and market intelligence tools to better understand and react to Amazon trends, addressing the specific needs and use cases expressed by Momentum Commerce's brand clients:

"The Pet Supplies category is incredibly dynamic on Amazon. Competitive sets for each of our products change constantly, and to make meaningful tactical and strategic changes we need insights that take this into account," said Angela Farmer, Vice President of e-commerce at Nulo Pet Food. "Velocity by Momentum Commerce is the first digital shelf analytics platform we've used that takes this search-aware approach to benchmarking. This has helped us meaningfully analyze our Amazon business, and we're putting these learnings into practice with great guidance from the Momentum Commerce services team."

"With the release of Velocity by Momentum Commerce we're taking another big step forward in our mission to become the most respected consultancy in data-driven e-commerce enablement," said John T. Shea, CEO and Founder of Momentum Commerce.

Velocity by Momentum Commerce allows users to:

"Throughout the development of Velocity by Momentum Commerce, our focus has been on surfacing Amazon insights that are both as meaningful and actionable as possible," said Jay McQuillan, CTO of Momentum Commerce. "This architecture allows you to go from the macroscopic category level all the way to the details of individual products, and these features ultimately set the platform apart from existing offerings."

Early users of Velocity by Momentum Commerce claim it is differentiated from other digital shelf tools in three primary ways:

Velocity by Momentum Commerce is available either as a standalone software subscription or included for all services clients of Momentum Commerce.

For more information about Velocity by Momentum Commerce, please visit https://www.momentumcommerce.com/data/#velocity

About Momentum Commerce

Momentum Commerce is a modern consultancy offering brands flexible technology and professional services to grow sales on digital retail platforms such as Amazon, Walmart.com and Target.com. Comprised of half technologists and half consultants, Momentum Commerce's team provides unrivaled data assets with a scientific approach to retail media management, insights services, and bespoke projects brands need to meet their growth goals. With a mission to be the most respected firm in the space, Momentum Commerce brand clients include emerging and enterprise brands such as Crocs, Chaps, Therabody, Level Home, XMONDO and many more. For more information, please visit https://momentumcommerce.com.

CONTACT: Andrew Waber, [email protected]

SOURCE Momentum Commerce